Our mission is to design a consistent product made with the highest quality materials

Give Kraken a try today and outfish the competition. 

Materials Tested Every Day

• They are rigorously tested in all conditions.   

• Kraken lures don’t crack or chip and will outlast any polyester lure, guaranteed. 

• Each lure is keel weighted and uses a urethane tubing that won’t chafe the fishing line. 

• The inserts flash and attract everything from giant blue marlin to shy spearfish.